New acquisition strengthens Infomedia’s Nordic market position
Infomedia is taking over the Norwegian, Swedish and Estonian media monitoring companies M-Brain AS, M-Brain AB and M-Brain OÜ from the Finnish company M-Brain OY. The acquisition includes 100 employees along with company clients, digital platforms and solutions. Infomedia is hereby significantly expanding its Nordic position in media monitoring and analysis of news content. The acquisition strengthens Infomedia's ability to deliver data-driven communication insights to Nordic customers, who are seeking a partner and adviser with both local, Nordic and international media insights.
For the past seven years, Infomedia and the M-Brain companies have been close partners with more than 300 joint Nordic customers. This gives Infomedia a deep insight into the strengths of the three companies and the many obvious growth opportunities.
“There are many synergies in the acquisition that will improve our positions in both Denmark, Sweden and Norway,” explains Thomas Vejlemand, CEO of Infomedia. “There are numerous areas where we see complementary strengths in technology, partnerships, market access and competencies, and we look forward to meeting our new customers and continuing the solid work that M-Brain employees are responsible for. We are also looking forward to introducing new initiatives from Infomedia, among others our performance dashboard for media communication, a series of new social media solutions, and not least, a number of new industry-specific solutions.”
Thomas Vejlemand emphasizes that the acquisition is a part of a long-term strategy to make Infomedia an agenda-setting, leading player within data-driven communication insights.“The acquisition of Opoint Technology in 2018 was an important milestone and made Infomedia the global market leader within web crawling of online news. Combined with our partnerships with global market leaders within social media, such as Talkwalker, Brandwatch, Hootsuite and Zerofox, we have a good starting point for developing new products and services for customers in a broader market,” says Thomas Vejlemand.
New acquisition strengthens Infomedia’s Nordic market positionInfomedia is taking over the Norwegian, Swedish and Estonian media monitoring companies M-Brain AS, M-Brain AB and M-Brain OÜ from the Finnish company M-Brain OY. The acquisition includes 100 employees along with company clients, digital platforms and solutions. Infomedia is hereby significantly expanding its Nordic position in media monitoring and analysis of news content. The acquisition strengthens Infomedia's ability to deliver data-driven communication insights to Nordic customers, who are seeking a partner and adviser with both local, Nordic and international media insights.From partnership to a strengthened InfomediaFor the past seven years, Infomedia and the M-Brain companies have been close partners with more than 300 joint Nordic customers. This gives Infomedia a deep insight into the strengths of the three companies and the many obvious growth opportunities.“There are many synergies in the acquisition that will improve our positions in both Denmark, Sweden and Norway,” explains Thomas Vejlemand, CEO of Infomedia. “There are numerous areas where we see complementary strengths in technology, partnerships, market access and competencies, and we look forward to meeting our new customers and continuing the solid work that M-Brain employees are responsible for. We are also looking forward to introducing new initiatives from Infomedia, among others our performance dashboard for media communication, a series of new social media solutions, and not least, a number of new industry-specific solutions.”Thomas Vejlemand emphasizes that the acquisition is a part of a long-term strategy to make Infomedia an agenda-setting, leading player within data-driven communication insights.“The acquisition of Opoint Technology in 2018 was an important milestone and made Infomedia the global market leader within web crawling of online news. Combined with our partnerships with global market leaders within social media, such as Talkwalker, Brandwatch, Hootsuite and Zerofox, we have a good starting point for developing new products and services for customers in a broader market,” says Thomas Vejlemand.
